SEO Copywriting
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About Project
When life throws curveballs,
you pivot.
During quarantine, people turned away from paid lawn care solutions, which were LawnStarter's primary offering. We helped them pivot to other home services like landscaping, pest control, and tree care. Our team used a strategic mix of local SEO copywriting and blogs to give LawnStarter the visibility needed to thrive despite the pandemic's challenging conditions.
Task
We updated existing content and created new blog posts centered around landscaping, pest control, and tree care. This helped LawnStarter drive growth in these new market verticals.
01
Content Marketing
Strategy
Strategy
03
SEO Copywriting
05
Editing
02
Local SEO
04
Blogging
06
Freelancer Management
01 - Content Marketing Strategy
We revised and expanded LawnStarter's website copy to better align with their new marketing focus. Within the first quarter, they began ranking for their additional service offerings of landscaping, pest control, and tree care.
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02 - Local SEO
03 - SEO Copywriting
We revised and expanded LawnStarter's website copy to better align with their new marketing focus. Within the first quarter, they began ranking for their additional service offerings of landscaping, pest control, and tree care.
See Live Site
04 - Blogging
We revised and expanded LawnStarter's website copy to better align with their new marketing focus. Within the first quarter, they began ranking for their additional service offerings of landscaping, pest control, and tree care.
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05 - Editing
06 - Freelancer Management
We're making content marketing easier.
Get a dedicated team of professional copywriters to help you build meaningful relationships with your customers.
We work with you to identify untapped growth markets and strengthen your existing customer base. Effective content marketing ensures that when people search for your product or service, your brand is the one that comes up.
We work with you to identify untapped growth markets and strengthen your existing customer base. Effective content marketing ensures that when people search for your product or service, your brand is the one that comes up.
2833%
Higher Organic Clicks
Content marketing boosts organic traffic
Organic Traffic
Drive sales with organic traffic that has real staying power. Unlike paid advertising, organic traffic is there because you've created content that continues serving up what your audience needs.
Brand Authority
Higher search engine rank means customers have more confidence in your brand's authority and trustworthiness.
What Do We Do?
Midwatch Media delivers custom marketing strategies and content that support your company's growth. Our data-driven methodology maximizes your ROI and is agile enough to pivot when the unexpected happens. <Narrator>: It always happens.
What's Our Process?
Company Vision & History
It's all about your story.
How well you tell it is the difference between reaching your audience or missing the mark.
Create sustainable growth for your business with proven strategies and custom marketing plans that fit within your budget. There's always a way to move forward.
01
Branding
03
Content Creation
02
Marketing Strategy
04
Social Media
