Convert site traffic to sales with a proven content marketing strategy. Creating an agile content marketing plan means planning for the future while being able to pivot quickly when life throws a curveball. That's what gives you the best ROI in the long run. 

Content does a lot of things on your website. It tells people what you're all about. It helps you get higher search engine rankings. It convinces customers that you're their best option and attracts new customers.

However, the most important thing it does is it delivers answers to your customers' questions. This builds brand authority and ultimately results in higher site traffic and an increase in sales.

Your site can drive traffic and sales or simply float in cyberspace, doing absolutely nothing for your bottom line.

Content marketing is all about:

• Making sure the people who are actively looking for you find you.
• Outperforming your competition.
• Building brand loyalty.
• Increasing market share.
• Boosting your search engine rankings.
• Establishing yourself as an authority in your industry.

Midwatch Media helps turn your site into a sales enablement tool.

Search Engine Optimization (SEO) makes sure your site has what major search engines are looking for. Did you know Google changes its algorithm all the time? Do you know how your site stacks up? Search engines look for things like:

• Optimized content
• Page load speed
• Relevance of content to search terms
• Appropriate keywords and phrases
• User experience
• Mobile-friendly design
• User engagement
• Site security
• Crawlability

Effective social media marketing is like walking down a crowded street and making friends with everyone you meet. Engaging with your audience on their favorite social media platforms builds your brand, boosts engagement, strengthens customer relationships, and drives traffic to your website. More than anything, it builds a sense of community around your business. 

What are the most popular social media platforms right now?

• Twitter
• Facebook
• Instagram
• YouTube
• LinkedIn
• TikTok
• Snapchat
• Pinterest

A strong social media strategy creates a community around your brand. Social media-based communities deliver more than an ephemeral buzz. You get an invested fan base that buys your products and services and recommends you to other people. They share your content, raise your brand profile, and work to strengthen your company.

Spam is not email marketing done right. Effective email marketing cuts through inbox clutter and delivers something of value. With a robust email list full of contacts who've expressed interest in hearing from your company, you can see an ROI of $38 per dollar spent.

An effective mail marketing strategy hinges on three things:

• You must have a solid contact list full of people who have expressed an interest in receiving marketing communications.

• You need a reputable email service provider [ESP] that will scale gracefully.

• And you absolutely have to include clearly defined and measurable goals.

Done right, email marketing:

• Drives sales
• Generates and nurtures leads
• Boosts brand awareness
• Increases site traffic
• Engages and rewards customers
• Makes customers more loyal
• Amplifies customer lifetime value

Video is a critical part of your marketing strategy. It's a high-engagement opportunity to reach your audience. 

We use video in a number of different ways:

• Explainer videos: Short videos that take complex information and break it down into easily consumed clips that are under two minutes. We identify your customers' pain points and help them understand why your solution is their best option.

• Video series: These videos offer the chance to expand your content marketing storytelling opportunities and get 66% more qualified leads each year. Effective video campaigns help attract, convert, and close deals.

• Product promotion: Highlight your product or service in a compelling video and expect to see a boost in sales and brand recognition. 73% of consumers report they've been influenced to buy after watching a company's videos on social media.

• Educational videos: This is the chance to establish yourself as a leader in your niche and boost search engine rank. When you're the resource people look to for answers, they're more likely to buy from you.

• Tutorials: Sometimes, it's more effective to show your customers how it's done. These help current customers use your products or services correctly. Tutorials also establish you as a reliable authority.

• Corporate training: Streamline your training process and make sure everyone stays on the same page. Effective corporate training programs save you time, money, and increase productivity.

Companies that ignore video end up leaving a lot of money on the table. A 2018 survey carried out by Wyzowl shows that 80% of people purchase a piece of software or app after watching a brand's video. People turn to video content to find out how to do just about everything. Videos are an important part of their decision-making process and that's reflected in the fact that 87% of marketers use video as a marketing tool.

Marketing automation makes life easier. Leverage the power of cloud tools to streamline your marketing workflow. Automating repetitive tasks like publishing social media posts and sending emails frees up your time and makes it easier to deliver a more personalized customer experience.

Marketing automation helps you get the most out of middle-of-the-funnel marketing campaigns. Personalized workflows let you tailor lead nurturing email sequences perfectly, allowing you to build strong customer relationships and increase conversions. Integrated data and analytics offer deep insights into your customers' needs and buying triggers.

Without clear, measurable goals, you're adrift with no idea where you are or if you're even headed in the right direction. In the end, lack of planning will cost you people, customers, money, and even your business. 

Midwatch Media is your partner in clearing the chaos.

Market verticals are specialized industry segments that we cater to. If you need a general marketing agency that does a little bit of everything, that's fine. We work with a wide range of industries, as well. But, if you need someone who is already plugged into your industry and understands what makes your customers tick...you want a specialist. 

Midwatch Media specializes in a number of different market verticals.

Our specialized teams come from your industries, so they've been in your shoes. If the people driving your marketing campaigns don't understand your industry, how can they convince your customers to choose you over the competition? 

We have the expertise you're looking for.