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Expert Digital SEO Content Social Media Email Video Marketing Services

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CONTENT MARKETING

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VIDEO MARKETING

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BUSINESS CONSULTING

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MANAGED SEO

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EMAIL MARKETING

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YOUR INDUSTRY

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SOCIAL MEDIA

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Testimonials: What clients sayexperience

Managed SEO

SERPs!

"We went from basically invisible, to the #3 result on Google search. They put our startup voip company ahead of Vonage!"

--Martin Toha, CEO, voip.com

Managed Content

Blogging

"I can't believe how far we've come. From a side project blog for my real estate agency to a full-fledged community of websites that cover every aspect of owning a home. Thanks!"

--Kathy Helbig, President, Shakadoo

Web Design +
Technical SEO

Technical SEO

"People keep telling me how great the new site looks. We saw our qualified lead traffic jump by over 1000% in 2020."

--Dan Freeman, Founder, VDO360

 

Content marketingbuildssellsyour brand.

What It Is

Convert site traffic to sales with a proven content marketing strategy. Creating an agile content marketing plan means planning for the future while being able to pivot quickly when life throws a curveball. That's what gives you the best ROI in the long run. 

Content does a lot of things on your website. It tells people what you're all about. It helps you get higher search engine rankings. It convinces customers that you're their best option and attracts new customers.

However, the most important thing it does is it delivers answers to your customers' questions. This builds brand authority and ultimately results in higher site traffic and an increase in sales.

Why It's Important

Your site can drive traffic and sales or simply float in cyberspace, doing absolutely nothing for your bottom line.

Content marketing is all about:

  • Making sure the people who are actively looking for you find you.
  • Outperforming your competition.
  • Building brand loyalty.
  • Increasing market share.
  • Boosting your search engine rankings.
  • Establishing yourself as an authority in your industry.
Midwatch Media helps turn your site into a sales enablement tool.

What You Get

Midwatch Media helps you build your brand with these types of content:

  • Blog posts
  • Long-form pillar content (2000+ words)
  • Social engagement videos
  • Explainer videos
  • Product descriptions
  • Category pages
  • White papers
  • How-to guides
  • eBooks
  • Infographics
  • SEO-targeted web copy
  • Locally-specific website content
  • Press releases
  • Newsletters

 

SEO is your tacticalanalyticadvantage.

What It Is

Search Engine Optimization (SEO) makes sure your site has what major search engines are looking for. Did you know Google changes its algorithm all the time? Do you know how your site stacks up? Search engines look for things like:

  • Optimized content
  • Page load speed
  • Relevance of content to search terms
  • Appropriate keywords and phrases
  • User experience
  • Mobile-friendly design
  • User engagement
  • Site security
  • Crawlability

Why It's Important

SEO is critical when it comes to convincing people to buy your product or service. When people search for what you offer, they tend to trust brands that hold the top search engine result spots. If you're not there, you may as well be invisible. 

75% of people never scroll past the first page of search results.

What You Get

  • Tactical site audit
  • On-page SEO strategy
  • Defined SEO metrics and measurable goals
  • Keyword research
  • Regular technical SEO reports
  • SEO strategy implementation

 

Social media marketing drivessalesgrowth.

What It Is

Effective social media marketing is like walking down a crowded street and making friends with everyone you meet. Engaging with your audience on their favorite social media platforms builds your brand, boosts engagement, strengthens customer relationships, and drives traffic to your website. More than anything, it builds a sense of community around your business. 

What are the most popular social media platforms right now?

  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • TikTok
  • Snapchat
  • Pinterest

Why It's Important

A strong social media strategy creates a community around your brand. Social media-based communities deliver more than an ephemeral buzz. You get an invested fan base that buys your products and services and recommends you to other people. They share your content, raise your brand profile, and work to strengthen your company.

What You Get

  • Social media competitive analysis
  • Brand reputation analysis
  • Social media audit + recommendations
  • Effective social media marketing strategy
  • Social media posts across multiple channels
  • Custom images
  • Daily monitoring of social platforms
  • Monthly reports and analytics
  • Channel setup and optimization
  • Cover photo and profile photo

 

Email marketingtargets convincescustomers.

What It Is

Spam is not email marketing done right. Effective email marketing cuts through inbox clutter and delivers something of value. With a robust email list full of contacts who've expressed interest in hearing from your company, you can see an ROI of $38 per dollar spent.

Why It's Important

An effective mail marketing strategy hinges on three things:

  • You must have a solid contact list full of people who have expressed an interest in receiving marketing communications.
  • You need a reputable email service provider [ESP] that will scale gracefully.
  • And you absolutely have to include clearly defined and measurable goals.

Done right, email marketing:

  • Drives sales
  • Generates and nurtures leads
  • Boosts brand awareness
  • Increases site traffic
  • Engages and rewards customers
  • Makes customers more loyal
  • Amplifies customer lifetime value

What You Get

  • Market research
  • Competitive analysis
  • Email list audit and segmentation
  • Proven email marketing strategy
  • ESP setup 
  • Campaign monitoring and analytics
  • Deliverability testing
  • A/B testing and tracking
  • Subject line optimization
  • Email automation

 

Video marketing reachesconvertscustomers.

What It Is

Video is a critical part of your marketing strategy. It's a high-engagement opportunity to reach your audience. 

We use video in a number of different ways:

  • Explainer videos: Short videos that take complex information and break it down into easily consumed clips that are under two minutes. We identify your customers' pain points and help them understand why your solution is their best option.
  • Video series: These videos offer the chance to expand your content marketing storytelling opportunities and get 66% more qualified leads each year. Effective video campaigns help attract, convert, and close deals.
  • Product promotion: Highlight your product or service in a compelling video and expect to see a boost in sales and brand recognition. 73% of consumers report they've been influenced to buy after watching a company's videos on social media.
  • Educational videos: This is the chance to establish yourself as a leader in your niche and boost search engine rank. When you're the resource people look to for answers, they're more likely to buy from you.
  • Tutorials: Sometimes, it's more effective to show your customers how it's done. These help current customers use your products or services correctly. Tutorials also establish you as a reliable authority.
  • Corporate training: Streamline your training process and make sure everyone stays on the same page. Effective corporate training programs save you time, money, and increase productivity.

Why It's Important

Companies that ignore video end up leaving a lot of money on the table. A 2018 survey carried out by Wyzowl shows that 80% of people purchase a piece of software or app after watching a brand's video. People turn to video content to find out how to do just about everything. Videos are an important part of their decision-making process and that's reflected in the fact that 87% of marketers use video as a marketing tool.

What You Get

  • Video marketing strategy
  • Analytics
  • Social media tie-ins
  • Explainer videos
  • Video series
  • Product promos
  • Educational videos
  • Tutorials
  • Corporate training

 

Marketing automation saves moneytime.

What It Is

Marketing automation makes life easier. Leverage the power of cloud tools to streamline your marketing workflow. Automating repetitive tasks like publishing social media posts and sending emails frees up your time and makes it easier to deliver a more personalized customer experience.

Why It's Important

Marketing automation helps you get the most out of middle-of-the-funnel marketing campaigns. Personalized workflows let you tailor lead nurturing email sequences perfectly, allowing you to build strong customer relationships and increase conversions. Integrated data and analytics offer deep insights into your customers' needs and buying triggers.

What You Get

  • Marketing automation setup
  • Lead generation
  • Goal-based workflows
  • Email marketing
  • List segmentation
  • Content strategy
  • Website integration
  • Lifecycle marketing
  • Sales funnel analytics
  • Customer insights

 

Is your business strategyhurtinghelpingyou?

What It Is

Without clear, measurable goals, you're adrift with no idea where you are or if you're even headed in the right direction. In the end, lack of planning will cost you people, customers, money, and even your business. 

Midwatch Media is your partner in clearing the chaos.

Why It's Important

A solid business strategy helps you chart a course toward success, weather the storms that inevitably come your way, and be agile enough to pivot when necessary. Be great at what you do. 

We'll keep you on track.

What You Get

  • Market research
  • Competitive analysis
  • Pitch deck
  • Detailed business plan
    for investors and lenders
  • Organizational structure
  • Measurable goals
  • Clear targets
  • Defined roles

 

Are you working with specialists generalists ?

What It Is

Market verticals are specialized industry segments that we cater to. If you need a general marketing agency that does a little bit of everything, that's fine. We work with a wide range of industries, as well. But, if you need someone who is already plugged into your industry and understands what makes your customers tick...you want a specialist. 

Midwatch Media specializes in a number of different market verticals.

Why It's Important

Our specialized teams come from your industries, so they've been in your shoes. If the people driving your marketing campaigns don't understand your industry, how can they convince your customers to choose you over the competition? 

We have the expertise you're looking for.

What You Get

Midwatch Media provides targeted marketing solutions for the following verticals:

  • Fire Protection
  • Search & Rescue (SAR)
  • Workplace Health and Safety
  • ISO Compliance
  • OSHA Compliance
  • Healthcare
  • Medical Practice
  • Dental Practice
  • Psychologists and Psychiatrists
  • Hospital and Urgent Care Centers
  • Biomedical Engineering
  • Technology
  • Startups
  • Construction
  • Landscaping
  • Tree Care
  • Pest Control
  • Auto Body and Paint
  • Auto Repair
  • Boat Repair
  • Janitorial and Cleaning Services
  • Nonprofits
  • Small Business 

Let's Work Together

Ready to dive in?
Schedule your free consult today.

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Smart and effective
marketing for businesses.

© 2024 Midwatch Media, Inc

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